Wellness Branding: Sparked Inner Light

Sparked Inner Light

Guiding Women Toward Healing & Self-Discovery

Brand

Sparked Inner Light was created to guide women on their healing journeys, offering a safe space for emotional and spiritual growth.

Project

Brand Strategy

Logo + Identity Systems

Brand Style Guides

Industry

Mental Health & Self-Development

A woman is sitting on the floor holding a cell phone in her hand.

THE CHALLENGE

The challenge was to design a brand that felt welcoming, supportive, and affordable for women starting their self-care journey.

THE APPROACH

The new identity features a star-shaped logo formed by footsteps, symbolizing small steps toward healing. A soothing color palette reinforces renewal and self-care, while the overall design feels modern, courageous, and uplifting.

A woman is holding a cup of coffee and looking out a window.

THE RESULTS & IMPACT

The revitalized Sparked Inner Light identity creates an inviting and reassuring brand presence, fostering authentic emotional connections with its audience. This transformation extends into:

✔ Created a symbolic star-shaped logo to represent healing and self-discovery.
✔ Developed a calming color palette for warmth and renewal.
✔ Designed a cohesive identity that fosters trust and self-care.
✔ Established brand guidelines for consistency across platforms.

With this thoughtful and empowering brand transformation, Sparked Inner Light now stands as a beacon of support and encouragement, guiding women toward self-acceptance, healing, and renewed confidence.