Real Estate Branding: Shelly LaMonica

Shelly LaMonica

A Coastal-Inspired Brand Identity for a Trusted Realtor

Brand

Shelly LaMonica is a trusted Coastal Georgia realtor offering advisory, educational, and consulting services with a client-first approach: "It's all about you."

Project

Brand Strategy

Logo + Identity Systems

Iconography + Collateral Designs

Brand Style Guides

Industry

Real Estate

Two logos for shelly and sany are shown on a white background.

A person is holding a small wooden house in their hands.

THE CHALLENGE

Her brand needed to blend professionalism with personality, avoiding generic real estate visuals while reinforcing trust and local expertise.

THE APPROACH

We designed a coastal-inspired logo featuring a shell-shaped keyhole, symbolizing homeownership and new opportunities. A warm color palette reflects Coastal Georgia’s natural beauty, enhancing brand recognition.

A white card with a blue shell on it is sitting on a wooden table.

THE RESULTS & IMPACT

The final Shelly LaMonica brand identity establishes her as a knowledgeable, approachable, and trustworthy real estate professional. This transformation extends into:

✔ Created a signature logo with a shell-shaped keyhole to represent Shelly’s expertise.
✔ Developed a refined identity that balances warmth and professionalism.
✔ Designed a color palette inspired by Coastal Georgia to strengthen recognition.
✔ Established brand guidelines for consistency across all client touchpoints.

Now, Shelly LaMonica has a distinct, polished brand that positions her as a trusted local expert, helping clients confidently navigate the Savannah real estate market.