Honoring Legacy and Growth: Rebranding Purple Paper Press

Purple Paper Press

A Vibrant Evolution of Art & Legacy

Brand

Artsy Collective began with African American art on tumblers and mugs but lost its vibrant essence and signature purple as it expanded. Rebranding as Purple Paper Press realigned it with its true identity and purpose.

Project

Brand Strategy & Name Evolution
Logo + Identity Systems

Iconography + Collateral Designs

Brand Style Guides

Industry

Retail & Stationery

A couple of logos on a white background , one of which is purple paper press.

Two stainless steel tumblers with straws on a white surface.

THE CHALLENGE

As the product line grew, its visual identity no longer reflected its cultural depth or family heritage. The challenge was to redefine its essence while ensuring cohesion, creativity, and adaptability in a dynamic market.

THE APPROACH

We created a bold, multicolored sans-serif wordmark to capture the brand’s vibrancy and creativity. A custom paper rose brandmark symbolizes growth and artistry, while the rebrand brought clarity and cohesion to its renewed vision.

A sign is sitting on a wooden patio next to a table and chairs.

THE RESULTS & IMPACT

The transformation into Purple Paper Press revitalized the brand’s presence, creating a stronger, more authentic connection with its audience. The new identity extends into:

✔ Developed a vibrant, multicolored wordmark that reflects creativity and artistic legacy.
✔ Designed a signature paper rose brandmark symbolizing growth, transformation, and heritage.
✔ Created a cohesive visual identity that unifies the expanded product line.
✔ Established brand guidelines to ensure consistency across digital, packaging, and promotional materials.

With this rebranding, Purple Paper Press now stands as a bold and culturally rich brand, blending art, legacy, and innovation while staying deeply connected to its roots.