Artisan Soap & Wellness Branding: Moonstone Shoppe

Moonstone Shoppe

Infusing Daily Rituals with Holistic Healing

Brand

Moonstone Shoppe is a three-generation family venture crafting crystal-infused soaps for holistic healing and self-care, fostering peace and balance in daily rituals.

Project

Brand Strategy

Logo + Identity Systems

Brand Style Guides

Industry

Wellness & Self-Care

A tote bag is sitting on a table next to an orange.

A card with a crescent moon on it is tied to a piece of soap

THE CHALLENGE

Moonstone Shoppe needed a brand identity that resonated with a diverse audience while emphasizing the therapeutic qualities of their handmade, crystal-infused soaps. The challenge was to visually convey love, peace, and creativity, ensuring that the brand evoked a soothing, self-love experience.

THE APPROACH

We developed a serene and spiritually inspired brand identity that reflects the nurturing essence of Moonstone Shoppe. The logo incorporates subtle moon and fern elements, symbolizing tranquility and growth, while the overall design fosters a calming, self-care-focused atmosphere.

A bar of monstone shoppe soap is surrounded by oranges

THE RESULTS & IMPACT

The final Moonstone Shoppe identity embodies serenity and balance, transforming self-care into a sacred, restorative ritual. This cohesive brand system extends into:

✔ Designed a calming, nature-inspired logo incorporating moon and fern elements.
✔ Developed a peaceful, holistic brand identity aligned with crystal healing energies.
✔ Created a soft, nurturing color palette to reinforce the brand’s self-care message.
✔ Established brand guidelines ensuring consistency across packaging and digital platforms.

With this harmonious and intentional identity, Moonstone Shoppe invites customers to turn every shower into a moment of inner peace and connection with nature’s energies.