Cultivating Community: BLK in BLOOM Branding

BLK in BLOOM

Cultivating Connection, Community, and Financial Empowerment

Brand

BLK in BLOOM empowers Black women in Charlotte through community, connection, and financial growth, reflecting founders Brandi, aLexia, and Ka'Ress’ mission to help women bloom.

Project

Brand Strategy
Logo + Identity Systems

Iconography + Collateral Designs

Brand Style Guides

Industry

Event Planning & Community Engagement

A white bag with the word bloom embroidered on it is sitting on a wooden chair.

A group of phones sitting next to each other on a table.

THE CHALLENGE

BLK in BLOOM needed a bold, inviting brand identity to connect with Black women 30-45 in the Southeast. The challenge was to create a versatile brand that reflected connection, community, and wealth-building while standing out in the event industry.

THE APPROACH

Through brand strategy, we crafted a bold visual identity for BLK in BLOOM, symbolizing unity, growth, and empowerment. The sleek sans-serif logo features an Amaryllis Lily for strength, with three pistils in “in” representing the founders. This elegant yet confident design ensures strong brand recognition across events, digital platforms, and community initiatives.

Three women are posing for a picture in front of a sign that says blk bloom

THE RESULTS & IMPACT

The final BLK in BLOOM identity is a bold yet inviting reflection of connection, empowerment, and community. This cohesive branding positions the organization for success, fostering meaningful experiences for Black women across the Southeast.

✔ Developed a strong, versatile brand identity rooted in BLK in BLOOM’s mission.
✔ Designed a symbolic logo featuring the Amaryllis Lily and three pistils representing the founders.
✔ Created a cohesive visual system that resonates with the target audience.
✔ Established brand guidelines for consistency across all platforms.