Elevating Women's Golf Apparel: A. Birdie Branding

A.Birdie

Elevating Women’s Golf Apparel with Style & Performance

Brand

Founded in 2022, A. Birdie redefines women’s golf apparel by merging performance fabrics with modern, feminine styles, empowering women to look and feel their best on the course.

Project

Brand Strategy
Logo + Identity Systems

Iconography + Collateral Designs

Brand Style Guides

Industry

Luxury Fashion & Sportswear

A woman wearing a sweater and a beanie is covering her eyes with her hat.

A close up of a brown leather strap with ab written on it

THE CHALLENGE

A. Birdie needed a luxury brand identity to stand out in a competitive market while appealing to fashion-conscious golfers. The challenge was to blend style, performance, and sustainability into a sophisticated, high-quality brand experience.

THE APPROACH

Through brand strategy, we crafted a refined, elegant identity for A. Birdie. The logo embodies sophistication and empowerment, resonating with modern female golfers. A cohesive design system ensures high-quality materials, seamless customer touchpoints, and a luxury brand experience.

The letters ab is written in white on a green field.

THE RESULTS & IMPACT

The final A. Birdie identity is a sophisticated blend of luxury, performance, and empowerment, setting the brand apart in the women’s golf industry. The comprehensive branding extends into:

✔ Developed a refined brand identity to balance style, performance, and modernity.
✔ Designed a sophisticated logo that embodies empowerment and elegance.
✔ Created a seamless visual system for brand consistency across all customer touchpoints.
✔ Established brand guidelines to support marketing, retail, and digital experiences.

This strategic brand foundation positions A. Birdie as a leader in luxury golf apparel, empowering women to play well, feel good, and look great on the course.