African Storytelling Meets Design: Palmwine Books Branding

Palmwine Books

A Sanctuary for African Narratives

Brand

Palmwine Books envisioned a sanctuary for overlooked African narratives, blending storytelling with the communal spirit of palm wine gatherings. It needed a visual identity to capture this rich, relaxed experience.

Project

Brand Strategy
Logo + Identity Systems

Iconography + Collateral Designs

Brand Style Guides

Industry

Publishing & Media

Two business cards with the word palmwine written on them

A bottle of palmwine sits on a wooden shelf

THE CHALLENGE

Palmwine Books needed a cohesive brand identity that would reflect its mission and resonate with an audience passionate about African literature and culture. The challenge was to create a visual system that captured both the intimacy of storytelling and the vibrancy of community engagement, ensuring it would appeal to literary enthusiasts while standing out as a distinct cultural platform.

OUR APPROACH

We developed a brand identity deeply rooted in cultural heritage, inspired by the tradition of sharing palm wine—a symbol of storytelling, relaxation, and connection. Through in-depth strategy, we aligned Palmwine Books’ identity with its core values: celebrating African literature, fostering community, and creating space for meaningful discussions.

A cell phone is surrounded by a variety of advertisements.

THE RESULTS & IMPACT

The final Palmwine Books logo is a refined yet organic design that merges sleek, modern typography with hand-drawn palm leaf accents, encapsulating the essence of storytelling and relaxation. This visual identity was developed as part of a comprehensive brand experience, extending into:

✔ Developed a refined logo that merges modern typography with hand-drawn elements inspired by African storytelling.
✔ Created a brand identity system that reflects cultural authenticity while maintaining a sleek, contemporary aesthetic.
✔ Designed collateral and iconography to support brand storytelling and engagement.
✔ Established a cohesive brand style guide to maintain visual consistency across all platforms.

By distilling Palmwine Books’ vision, purpose, and aesthetic into a compelling brand identity, we created a foundation that will help them attract like-minded readers, spark deeper conversations, and carve out a unique space in the literary world.